Tata Group Bags Title Rights For WPL
The Women’s Premier League’s title rights were acquired by Tata Group. On Tuesday, Tata Group acquired the rights to the first Women’s Premier League, which will start on March 4 in Mumbai.
“I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level,” BCCI secretary Jay Shah tweeted.
I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we're confident that we can take women's cricket to the next level. @BCCI @BCCIWomen @wplt20 pic.twitter.com/L05vXeDx1j— Jay Shah (@JayShah) February 21, 2023
Tata has won the rights for five years, a BCCI source told PTI. Last year, the Indian multinational corporation took over Vivo’s role as the Indian Premier League’s main sponsor.
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The first edition will be played in Mumbai over two grounds — Brabourne Stadium and D.Y. Patil Stadium.
The BCCI received 951 crores through the sale of media rights, and the five franchises were sold for 4,700 crores.
Smriti Mandhana, an Indian opener, was the most expensive purchase at the auction held earlier in the month, costing 3.40 crore.